June 4, 2016

Bliss Closet Waikiki Launches Its First Collaborative Project with Popular Local Street Fashion Brand

The select shop recently introduced a T-shirt designed jointly with Alter Ego

Just a few months after opening their store Bliss Closet in Waikiki, owners Yumi Inaoka and her son Sho recently introduced a T-shirt jointly designed with Mike MacDonald of the popular local brand Alter Ego.  The May 1 release of the shirt is slated to be the first of a series of shirts featuring collaborative efforts between the new boutique and other local designers.

Printed in Hawaii by Alter Ego, the T-shirt features the word “Aloha” juxtaposed over a wavy line symbolizing the ocean.  Alter Ego’s iconic afro character logo is placed on the right sleeve, while Bliss Closet’s logo is found on the back.  Four colors—grey, pink, white, and black—are available, and each shirt is priced at $34 plus tax.  The design will be available for a limited time, until July 31, 2016.

“Part of our plan was to work with local designers and create collaborative designs on clothing.  Our close relationship with the designer of the popular street brand Alter Ego enabled us with just that opportunity, and we look forward to creating other looks with the brand, as well as other local designers,” says Yumi Imaoka, President of Bliss Closet Hawaii.

Bliss Closet Hawaii is open seven days a week, from 9:00 a.m. to 9:00 p.m., 365 days a year.  For more information, call (808) 926-8882.

About Bliss Closet Hawaii

Opening its doors in December 2015 by Yumi Imaoka and her son Sho, Bliss Closet Hawaii is located on Saratoga Road, next to Eggs N’ Things.  The select shop features a variety of fashions and accessories for women from brands such as Oasap, Lauren Moshi, and Modern Lux, including a line of original handbags and fashion-forward T-shirts designed by the Imaokas.  Its distinctive casual beachy style sets it apart from other upscale boutiques in Waikiki, making it appealing to both locals and visitors. 

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