January 27, 2016

A Mother and Son from Japan Open Bliss Closet Hawaii, A Fashion and Accessory Boutique in Waikiki

The select shop features original designs amidst other popular brands

Entrepreneur Yumi Inaoka and her son Sho recently fulfilled a life dream by launching Bliss Closet Hawaii, their boutique in Hawaii. Having opened in Waikiki in December 2015, the select shop features fashions and accessories for women with a few selections for men.

The mother and son duo always dreamt of having a business in Hawaii, and decided to take the entrepreneurial plunge by opening their first 450 square foot boutique on Saratoga Road, next to Eggs N’ Things. The store features casual fashions, decorative handbags, costume jewelry, and lifestyle products including candles, body care items, and beachy home d├ęcor. Brands include Oasap, Modern Lux, Lauren Moshi, Ettika, Two’s Company, Cupcakes & Cartwheels, and even a few local Hawaii-based labels such as Revoir and Yireh. There are also a few handbags designed by Sho Inaoka, and a series of original unisex T-shirts designs are slated to arrive in the upcoming weeks.

The store resembles a tastefully appointed walk-in closet, similar to what one may find in a beach house. White walls are given splashes of color from the merchandise displayed on racks and shelves. At the center of the shop, a small crystal chandelier hangs above a table showcasing lifestyle products and jewelry.

“We always wanted to have our own business in Hawaii. We are confident that both locals and visitors will love our concept, our brands, and our original items which are surprisingly affordable for Waikiki,” says Yumi Imaoka, President of Bliss Closet Hawaii.

Bliss Closet Hawaii is open seven days a week, from 9:00 a.m. to 9:00 p.m., 365 days a year. For more information, call (808) 926-8882.

About Bliss Closet Hawaii

Opening its doors in December 2015 by Yumi Imaoka and her son Sho, Bliss Closet Hawaii is located on Saratoga Road, next to Eggs N’ Things. The select shop features a variety of fashions and accessories for women from brands such as Oasap, Lauren Moshi, and Modern Lux, including a line of original handbags and fashion-forward T-shirts designed by the Imaokas. Its distinctive casual beachy style sets it apart from other upscale boutiques in Waikiki, making it appealing to both locals and visitors.


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